Snap, the parent company of Snapchat, on Tuesday, entered into an expanded partnership with Google Cloud to power generative AI experiences within Snapchat’s AI-powered chatbot My AI chatbot.
The company will leverage the strong multimodal capabilities of Gemini on Vertex AI, particularly the technology’s ability to understand and operate across different types of information such as text, audio, image, video, and code, to offer more engaging and innovative features for the Snapchat community through My AI.
Also Read: How to use Google’s Gemini AI chatbot in Gmail to manage your inbox
For example, with Gemini AI integrated into the app, Snapchatters can ask My AI to translate a photo of a street sign while travelling abroad or take a video of different snack offerings to ask which one is the healthiest option.
“Snap is all about empowering people to express themselves, live in the moment, learn about the world, and have fun together. Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it really quickly in the moment, and easily share that with friends,” Evan Spiegel, CEO of Snap, said in a statement.
Since Snapchat deployed Gemini AI to support My AI, the company saw more than 2.5 times as much engagement within Snapping to My AI in the US, the company mentioned.
Also Read: Google rolls out Gemini AI for your Gmail inbox on Android
“Gemini models on Vertex AI are now powering millions of multimodal interactions in the Snapchat app every day that allows Snapchatters to better engage with My AI – with built-in accuracy and safety features,” said Thomas Kurian, CEO of Google Cloud.
Snap initially launched My AI in February 2023, powered by OpenAI’s ChatGPT.
Now, the company is utilising Google’s generative AI models to enable the chatbot to process images, videos, and text.