US-based Fred Fitness is set to transform the US fitness market by launching the first AI-powered gym in Santa Monica in January 2025.
Backed by Clever Fit, a leading European fitness brand, and powered by advanced EGYM technology, Fred Fitness offers tailored training plans and real-time support, providing the benefits of a personal trainer at a significantly lower cost.
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Fred Fitness was conceptualised by Alfred Enzensberger, founder of Clever Fit, with the support of EGYM CEO Philipp Roesch-Schlanderer.
“Most gyms offer equipment; we offer solutions,” explained Enzensberger.
“Imagine a personal trainer that not only understands your goals but continuously adapts to your progress. No human trainer can provide this level of precision and personalisation, but our technology can,” he added.
Enzensberger noted that Fred Fitness aims to make such innovations accessible to everyone – at an affordable price.
How the AI-powered gym works
At the core of Fred Fitness is its unique AI system, which continuously adapts to each member’s progress, the company explained.
The smart equipment offers real-time feedback, dynamically adjusts workouts, and ensures proper form, enhancing both safety and effectiveness.
“When I introduced Alfred to our Genius Technology, he envisioned an entire fitness club around it,” said Philipp Roesch-Schlanderer, CEO of EGYM.
“The launch of Fred Fitness is the culmination of our shared commitment to innovation in the industry”.
Unlike traditional gyms, Fred Fitness combines expert-level, AI-driven training with onsite trainers for added support.
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This approach democratises fitness expertise, making professional-grade workouts accessible to everyone, regardless of schedule or budget, the company mentioned.
“At Fred Fitness, every workout is optimised for you,” said Enzensberger.
He added that the technology eliminates the guesswork and delivers a perfect fitness experience for each individual.